In a rapidly evolving advertising sector where significant investments are channeled into burgeoning digital platforms and social media networks, the legal landscape is shifting just as fast. New regulations compel brands and agencies towards unprecedented accountability. At Salt and Partners, we maintain a proactive, forward-thinking approach. By staying abreast of shifting legislation and global regulatory trends, we ensure that advertisers, marketers, and intermediary agencies launch highly effective, culturally sensitive, and strictly compliant campaigns worldwide.
Digital Marketing & Social Media Compliance
Navigating the complex intersection of targeted marketing and stringent digital regulations:
Influencer & Social Media Compliance: Structuring influencer partnerships and ensuring advertising practices comply with platform-specific rules and strict guidelines on covert or stealth advertising.
Online Behavioral Advertising: Mitigating privacy risks by aligning data-driven, targeted advertising strategies with global data protection laws, including GDPR in Europe and CCPA in California.
Regulatory Submissions & Consumer Protection
Protecting your brand from administrative fines and regulatory crackdowns:
Content Review & Adaptation: Thoroughly assessing promotional materials to prevent deceptive, comparative, and bait advertising, ensuring strict compliance with consumer protection laws.
Regulatory Representation: Managing submissions, interactions, and appeals with key regulatory bodies such as the Advertising Board, Radio and Television Supreme Council (RTÜK), Ministry of Trade, and Consumer Arbitration Committees.
Pioneering legal strategies for the next generation of marketing tech:
AI in Advertising: Providing critical legal insights into the use of Artificial Intelligence for personalized marketing and automated content creation, ensuring transparency and ethical compliance.
AR/VR Advertising: Navigating novel legal challenges in Augmented and Virtual Reality environments, addressing data privacy, content regulation, and virtual IP rights.
Brand & Copyright Clearance: Conducting rigorous clearance searches and securing copyright for images, music, and video to avoid cross-border intellectual property infringement disputes.
Ethical Advertising & "Greenwashing" Prevention
Sustainability & Ethical Practices: Guiding brands on corporate social responsibility claims, preventing "greenwashing," and ensuring advertising avoids harmful stereotypes or exploitation of vulnerable populations.
Global Regulatory Alignment: Harmonizing international advertising strategies with local laws and international frameworks set by the World Intellectual Property Organization (WIPO) and the International Chamber of Commerce (ICC).
International Litigation & Arbitration: Representing clients in complex cross-border disputes, unfair competition claims, and defending against international regulatory investigations.
